If you thought that we have already reached the pinnacle of advertising or that the online social marketing is the last level, then think again. The technology is evolving every second of the day. Brilliant minds and wizards keep coming up with more advanced ideas and sophisticated tools to implement those ideas. I have been watching the changing trends over the years and this is the advertising company I would use.
We must realize though that the ultimate aim is to sell something. Technology should not scare people away. The future of online marketing will have to go by what people want and are happy and comfortable with. One can see a lot of potential in social marketing as this appeals to our basic instinct of being a part of a larger community. We want to belong and be accepted by a community. So more advertisements will target social media platforms. These specific group focussed advertisements will definitely evolve.
With augmented reality and virtual world taking over our lives, the ads will also be more people specific. There are billboards, that track peoples’ eye movements and change the content and colours. So we can imagine in future the ads will be able to target individuals depending upon their browsing history. Not that it is not happening now, but it will definitely become better and people will be able to get search results faster.
The next big advertising boom could be in the mobile world. People on the go search for products online in their handheld devices. This is an emerging market yet. We must realize that people do get irritated with constant onslaught of marketing messages, which could be negative for the companies. So the advertisements will be shorter, precise but with more information, succinctly packed in a visually appealing capsule.
The future of digital marketing is on an upswing while the other media are slowing fading away. This is one bandwagon you cannot afford to miss.